The Saudi Red Sea Authority launched a campaign called “More than a Sea,” which focuses on its regulatory roles, sustainability, attracting investments, and promoting tourism. The campaign aims to showcase its contributions to a thriving coastal tourism sector.
The campaign emphasizes the authority’s efforts to develop the coastal tourism sector by creating policies, strategies, plans, programs, and initiatives for regulating maritime and marine tourism. This includes issuing licenses and permits and preparing the necessary infrastructure. The authority concluded these efforts by issuing seven new regulations for coastal tourism, the first of their kind in the Kingdom, in collaboration with relevant entities.
Maritime, Tourism Activities
The campaign targets attracting local and international investments in maritime and tourism activities. It highlights the region’s unique assets, including about 7 million residents living along a coastline of over 1,800 kilometers. These residents support coastal tourism, alongside the diverse terrain, climate, rich cultural heritage, and valuable marine treasures, making the area highly attractive for these activities.
The campaign showcases the Authority’s efforts in marketing and promoting marine and nautical tourism activities in the Red Sea, highlighting their diversity, including cruise activities, yachts, diving, snorkeling, recreational fishing, pleasure boats, and beach activities. Additionally, it encourages visitors and tourists to enrich their experiences by discovering attractive and comprehensive tourist destinations in the Red Sea.
Environmental Sustainability
In environmental sustainability, the campaign showcases the agency’s commitment to protecting the environment as a core part of its work. It also collaborates with public and private sectors to ensure marine protection, boost the blue economy, and preserve resources in the Red Sea. The agency also creates navigational charts, preserves coral reefs, manages marine waste, installs mooring buoys, and sets up weather monitoring stations.
The Red Sea is a standout tourist destination with unique features. It has over 150 beaches, more than 1,000 islands, and 130 cultural, historical, and biological sites. Its stunning natural beauty includes over 20 blue holes and more than 500 diving spots. The area is also rich in traditions, customs, architecture, and clothing, with over 50 traditional dishes.
The authority aims through effective contributions to achieve the goals of Saudi Arabia’s Vision 2030 for diversifying sources of income. By the same year, the Saudi Red Sea Authority targets having the sector contribute 85 billion riyals to the GDP, increase spending to 123 billion riyals, and create more than 210,000 jobs within the same period. This will contribute to diversifying the Kingdom’s non-oil income sources.
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