Saudi Music Commission, Steinway, Sons Sign MoU to Boost Kingdom’s Music Sector
The Saudi Music Commission has signed a Memorandum of Understanding (MoU) with Steinway & Sons—one of the world’s most renowned piano makers—to accelerate the growth of the Kingdom’s music sector and elevate its professional and educational programs.
The MoU was signed by Paul Pacifico, CEO of the Saudi Music Commission, and Guido Zimmermann, President of Steinway & Sons in Europe, the Middle East, and Africa. Through this collaboration, both parties aim to empower Saudi talent, enhance the quality of professional training, and improve access to internationally certified musical instruments.
This partnership builds on the Commission’s broader initiatives to strengthen artistic and educational development, foster commercial and investment opportunities, and establish a sustainable foundation for the music ecosystem. It reflects the Commission’s commitment to expanding growth prospects and enriching the sector’s overall quality.
Saudi Music Commission
Under the agreement, the two sides will explore several joint initiatives, including developing specialized training programs for piano technicians, deepening participation in the Commission’s events and projects, and facilitating collaboration with partners across cultural, educational, and retail sectors throughout the Kingdom.
The MoU underscores the Commission’s dedication to nurturing a thriving, sustainable music industry that champions creativity, excellence, and cultural exchange. It also aims to boost investment, create job opportunities, and drive revenue growth for both local and international music institutions—strengthening the sector’s economic impact.
Pacifico described the partnership as a pivotal step in empowering musical talent nationwide, highlighting the value of uniting global expertise with Saudi creativity to build a lasting framework for education, performance, and craftsmanship. He emphasized the Commission’s efforts to cultivate a vibrant music market that attracts major industry players, supports institutional growth, and deepens music’s presence within the Saudi cultural landscape.
Zimmermann noted the remarkable cultural transformation taking place in the Kingdom and expressed pride in contributing to this momentum. He affirmed that the partnership aligns with Steinway & Sons’ long-standing commitment to education and talent development, adding that the company looks forward to helping prepare a new generation of Saudi musicians and technicians while supporting the growth of the Kingdom’s cultural movement in the years ahead.
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