Qiddiya City has achieved a global milestone, securing the Destination Marketing Accreditation Program (DMAP) with Distinction, reported the Saudi Press Agency (SPA).
The context: Destinations International, the world’s largest and most prominent organization supporting destination organizations, awards the DMAP Accreditation. The “With Distinction” status goes exclusively to organizations that far exceed standard accreditation, demonstrating operational excellence as well as a deep commitment to elevating their destination.
Excellence Recognition
The big picture: Qiddiya City has become the first destination management organization in the Middle East to earn DMAP Accreditation with Distinction – and only the second to achieve overall DMAP status – setting a new regional benchmark for tourism development.
Deep dive: Spanning 360 square kilometers, Qiddiya City stands as one of the world’s most prominent integrated destinations, built on the “Power of Play” philosophy. It integrates play in everyday life as a basic human instinct, hence fostering creativity, boosting wellbeing, and driving economic growth.
Developed by Qiddiya Investment Company 45 kilometers west of Riyadh, Qiddiya City will feature hotels, residential neighborhoods, in addition to a modern transport network linking it to central Riyadh. It will also host shopping and dining districts, parks and open spaces, alongside comprehensive civic infrastructure.
What they said: “This recognition affirms our commitment to operational excellence and our belief that the Power of Play philosophy has the potential to create a positive, transformative impact on the lives of individuals and communities,” Chief Marketing and Destination Officer at Qiddiya Investment Company Muhammad Bassrawi said.
“We are pleased to have Qiddiya City join our distinguished group of accredited organizations. This achievement embodies the quality and performance standards we aspire to in destination organizations,” CEO of Destinations International Don Welsh noted.
Landmark Attractions
State of play: Three flagship attractions opened their doors in late 2025:
- Six Flags Qiddiya City: Launched with record-breaking rides and attractions, drawing visitors from across Saudi Arabia and the broader region.
- Aquarabia: The Kingdom’s largest waterpark, delivering a year-round integrated family entertainment hub.
- PlayMaker Studios: Saudi Arabia’s first integrated film production facility, built to host regional as well as international film and TV projects.
Future Expansion
What’s next: Qiddiya City’s expansion push continues with additional landmark attractions under development, such as:
- Prince Mohammed bin Salman Stadium: Serves as a flagship host venue for the FIFA World Cup 2034.
- National Tennis Center: Stands as the largest dedicated tennis facility in the region.
- Faldo Golf Course: Features an 18-hole course designed by golf legend Sir Nick Faldo.
- Gaming & Esports District: Debuts as the world’s first dedicated hub for gaming and Esports.
- Motorsports & Equestrian: Integrates a dedicated speed track and a horse racing venue slated to host future editions of the Saudi Cup.
- Performing Arts Center: Expands the city’s cultural footprint with a world-class performance venue.
