Diriyah Company is currently taking part at the Arabian Travel Market (ATM) trade show in Dubai to boost Saudi tourism, according to the Saudi Press Agency.
Set to run until May 1, the trade show offers Diriyah Company an exclusive opportunity to showcase its project that spans an area of 14 square kilometers, along with various cultural and tourist assets.
During the event, the Saudi company has signed a travel trade agreement with Saudi travel brand GoZahid to strengthen Diriyah’s position as a prestigious global cultural and tourism destination.
The new collaboration will focus on launching heritage campaigns to attract tourists, promoting destination marketing, training tour organizers and hosting specialized workshops.
Therefore, this strategic partnership perfectly aligns with Diriyah’s objective of welcoming 50 million visits annually by 2030.
The company has already made bold strides by attracting more than 3 million visits since opening its UNESCO World Heritage site of At-Turaif and Bujairi Terrace dining precinct in December 2022.
Through the development of several cultural and tourism projects, Diriyah seeks to become the greatest gathering hub worldwide.
Royal Diriyah Opera House
The company has recently awarded a SR5.1 billion ($1.4 billion) contract to construct the Royal Diriyah Opera House, according to Arab News.
This new contract represents an integral part of a series of contracts that commenced at the beginning of the second quarter of 2025. The series stands as a testament to Diriyah’s continuous efforts to develop the historic area on the outskirts of Riyadh.
Signed by Diriyah’s Group CEO Jerry Inzerillo, the ceremony highlighted the presence of Khaled Al-Hazani, Executive Vice President of the lifestyle sector at the Royal Commission for Riyadh City (RCRC), and representatives of the three companies.
“The Royal Diriyah Opera House will be a defining asset in Diriyah, which reinforces Diriyah’s growing global role in shaping Saudi Arabia’s artistic and cultural future, in line with the Saudi Vision 2030 goals,” Inzerillo said.
Set to be the largest opera in Saudi Arabia, the opera house will feature a 2,000-seat main hall.
Managed by the RCRC, the hall will be the centerpiece of this cultural complex, featuring a theater, studio, rooftop amphitheater, and numerous multipurpose halls.
With a total seating capacity of 3,100, this hub will reshape the Kingdom’s cultural landscape.
“This contract is an important step in our journey toward building a diverse range of assets across the Diriyah development area,” Inzerillo added.
He also noted that this iconic architectural landmark will play a critical role in gathering people and offering them unforgettable performances.
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