The Umrah and Ziyarah Forum’s third edition stands out as a vibrant platform that brings together key leaders in the Umrah and visitor services industry. It showcases forward-thinking solutions and innovative models designed to enhance efficiency and elevate the overall religious tourism experience.
Alongside the forum, the exhibition features a wide range of participants from public, private, and non-profit sectors involved in the pilgrim journey. These include organizations specializing in real estate, technology and artificial intelligence, hospitality, tourism, aviation, government services, logistics, healthcare, and sustainability.
Serving as an interactive hub, the exhibition connects stakeholders across the sector while presenting cutting-edge technologies and solutions that improve the pilgrim experience on operational, technical, cultural, and sustainability levels. It also emphasizes automation, highlights the cultural richness of Madinah, and encourages knowledge sharing and collaboration between public and private entities to enhance service quality.
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