Madinah is set to host the second edition of the Umrah and Ziyarah Forum tomorrow, under the patronage of Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of Madinah.
Organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, the forum will present a wide array of specialized events focusing on the Umrah and visitation sector, highlighting the latest developments and innovations.
A key feature of the event will be an interactive exhibition showcasing cutting-edge technical solutions and services. In addition, a series of workshops will bring together policymakers, experts, and industry leaders to explore growth opportunities, introduce pioneering technologies, and discuss strategies to enhance operational efficiency and the overall pilgrim experience.
Building on the success of its inaugural edition, this year’s forum seeks to further enrich the journey of Umrah performers and visitors. It will spotlight advancements in technology, digital transformation, and sustainable investment, aiming to set new standards for the Hajj and Umrah experience.
The forum is expected to draw more than 150 exhibitors from over 100 countries and welcome upwards of 25,000 attendees, including investors, specialists, nonprofit representatives, and media professionals.
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