The Small and Medium Enterprises General Authority (Monsha’at) is organizing Sports Week from February 1 to 5 as part of its Business Weeks initiative. The event aims to connect SMEs and entrepreneurs with investment opportunities across the sports sector and will take place at the SMEs Support Center in Jeddah.
Sports Week will feature a range of dialogue sessions, entrepreneurial meetings, and consulting sessions, bringing together representatives from government entities, the private sector, sports clubs, and companies specializing in sports investment, innovation, finance, and operations.
Key discussion topics include emerging opportunities in high-growth segments, advancements in sports technology, transforming sports club strategies into actionable projects, best practices in governance and operations, challenges facing sports-related applications, the growth potential of Saudi motorsports, and ways to leverage international sporting events to drive business expansion.
Through Sports Week, Monsha’at reinforces its commitment to empowering SMEs and entrepreneurs and enabling them to tap into investment opportunities within Saudi Arabia’s rapidly evolving sports ecosystem.
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