Saudi Arabia’s burgeoning gaming industry is set to receive a significant boost. NEOM Media’s Gaming division has launched its “Publishing Partner Network,” a key component of its Level Up accelerator program. This initiative aims to foster a thriving gaming ecosystem within the Kingdom.
Four publishing companies joined the network, including Kwalee, Sandsoft, Tamatem Games, and Black Smoke Studios. The network links NEOM startups with global publishing companies, enhancing visibility and fostering partnerships.
NEOM Media’s Level Up Accelerator also offers funding and expert mentorship to young Saudi gaming studios. This program ensures startups thrive globally while attracting investors, media, and talent to the region.
Building a Sustainable Gaming Ecosystem
NEOM Media Executive Director Toby Evan-Jones emphasized the company’s dedication to nurturing local gaming talent. “Through partnerships, mentorship, and startup support, we provide critical resources and global opportunities,” Evan-Jones said.
Dean Day, founder of Black Smoke Studios, expressed excitement about joining the program. “This collaboration fosters innovation and elevates Saudi gaming globally,” he added.
Empowering Local Talent with Global Insights
Sandsoft’s Managing Director, Abdulaziz Mohammed Al Ajlan, highlighted the Kingdom’s gaming potential. “This partnership bridges local talent with international markets, advancing Saudi Vision 2030 goals,” he stated.
John Wright of Kwalee praised the collaboration. “Together, we inspire new talent and shape the Middle Eastern gaming sector’s future,” he remarked.
Tamatem Games’ CEO, Hussam Hammo, highlighted the importance of Saudi Arabia. “With most users in Saudi Arabia, this partnership expands our reach and visibility across the MENA region,” he shared.
Driving Saudi Gaming Innovation
Since 2023, NEOM’s accelerator program supported 23 startups, earning awards and securing international publishing deals. Fahy Studios became the first Saudi studio to partner with UK-based publisher Kwalee.
NEOM also promotes inclusivity through initiatives like “She Jams,” attracting 534 participants from 32 countries in 2024. It expanded its “Game Dev Challenge,” training high school students across the Kingdom.
NEOM remains committed to connecting Saudi startups with global markets, showcasing games at events like Germany’s Gamescom conference.
This publishing network reaffirms NEOM’s leadership in advancing Saudi Arabia’s gaming industry and supporting Vision 2030 goals.
