Heritage Commission Launches “aadat” Campaign to Protect Saudi Antiquities
Saudi Arabia’s Heritage Commission has launched the “aadat” national awareness campaign to promote people’s understanding of the significance of Saudi antiquities, according to the Saudi Press Agency.
The campaign underscores antiquities’ pivotal role in strengthening the Kingdom’s cultural and national identity.
The “aadat” campaign seeks to pay attention to the challenges and threats that face Saudi antiquities, such as encroachments and illegal trafficking.
That is why the campaign will highlight the protection of antiquities as a collective duty that necessitates a profound understanding of their significance as a vital component of the nation’s cultural heritage.
Through various media and awareness tools, “aadat” will launch field campaigns in public spaces, markets, commercial centers, as well as universities across several regions of the Kingdom.
In order to reach the largest possible segment of the public, the commission will organize advertising campaigns across various digital media platforms, keeping pace with modern media consumption patterns.
The commission has also launched interactive pavilions for the campaign, showcasing the Kingdom’s archaeological sites and its geographical and cultural diversity.
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