Diriyah Company has awarded a SAR2.249 billion ($600 million) construction contract to Salini Saudi Arabia, a subsidiary of the Webuild Group, for the development of the retail centerpiece within Diriyah Square.
Located at the heart of Diriyah, the City of Earth, Diriyah Square is a flagship retail district inspired by Najdi architectural heritage. The development will host 400 premium retail, dining, and leisure units, blending international luxury with local artisanal culture. This pedestrian-friendly district is designed to offer an exceptional customer experience and redefine the future of retail and lifestyle in Riyadh.
Webuild Group
This new contract marks the third major contribution from the Webuild Group to the Diriyah project. Salini is already progressing on several key components:
- Construction of a 10,500-space underground car park, set to be one of the largest globally.
- Integration of bus stations, taxi and VIP drop-off points, and a four-lane underground gyratory system.
- Near completion of structural engineering work for above-ground developments, including hotels, retail spaces, branded residences, offices, and the Grand Mosque.
Under this latest agreement, Salini will construct:
- 73 individual buildings
- 400 shell-and-core retail units
- A total built-up area of 365,340 square meters
The project includes facades, finishes, and fit-outs for each unit, with all structures showcasing traditional Najdi design themes, creating a unique and walkable shopping environment.
Jerry Inzerillo, Group CEO of Diriyah Company, commented:
“Diriyah Square is one of our most anticipated and prestigious districts. Partnering with Salini brings global expertise to this critical milestone, preparing us to welcome millions of visitors and residents to this transformative retail destination.”
Pietro Salini, CEO of Webuild Group, added:
“We are proud to support such a culturally and strategically important project. This enhances our long-standing presence in the Kingdom and reaffirms our commitment to Saudi Arabia’s future through complex infrastructure and sustainable development.”
Diriyah Square
Diriyah Square will house 400 of the planned 1,000 outlets across the broader 14 km² Diriyah development, part of a SAR237 billion ($63.2 billion) masterplan. It will serve as a bridge between global luxury brands and local heritage, combining retail, culture, leisure, and entertainment.
Diriyah: Economic, Social Impact
Since its inception, Diriyah Company has awarded over SAR100 billion ($26 billion) in contracts, including SAR20 billion ($5 billion) in the first half of 2025 alone.
The broader Diriyah development is expected to:
- Contribute SAR70 billion ($18.6 billion) to Saudi Arabia’s GDP
- Create nearly 180,000 jobs
- Become home to approximately 100,000 residents
- Include offices for professionals in technology, media, education, and the arts
Key features of development include:
- Royal Diriyah Opera House
- Diriyah Arena
- Greg Norman-designed golf course in Wadi Safar
- Royal Golf Club
- Royal Equestrian & Polo Club
- Museums and a university
- World-class hotels and restaurants
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