TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, unveiled groundbreaking technologies at the Internationale Funkausstellung exhibition (IFA) 2024 in Berlin. Celebrating IFA’s 100th anniversary, TCL made a bold statement with its largest exhibition space, covering nearly 3,000 square meters.
Pioneering Large-Screen Displays
As a leader in large-screen displays and Mini LED technology, TCL introduced the 115”X955 Max Premium QD-Mini LED TV, showcasing advanced halo control technology. This model, the world’s largest 115-inch QD-Mini LED TV, sets a new standard for home entertainment. Additionally, the new TCL NXTFRAME TV Series redefines digital art and entertainment at home. The Pro version features sound technology developed in collaboration with luxury audio brand Bang & Olufsen.
Expanding Audio and Visual Experience
TCL’s IFA 2024 lineup also featured the latest R8 series monitors and flagship soundbars, the Q85H and Q75H. Equipped with patented RAY•DANZ and TCL Tutti Choral technologies, these soundbars promise an enhanced home theater experience.
TCL continues to push the boundaries of augmented reality with the RayNeo Air 2S XR Glasses. These glasses offer a premium visual experience with a cutting-edge symmetric audio system, setting a new standard in user experience.
Innovations in Automotive and Health
In the automotive sector, TCL showcased its Intelligent Cockpit Integration and Display Optimization Solutions. These innovations provide a cinematic, high-end driving experience, integrating intelligence, personalization, and safety at a cost-effective price.
TCL unveiled home appliances designed to enhance health and energy efficiency. The FreshIN 3.0 fresh air conditioner, featuring QuadruPuri Filters and an AI energy-saving algorithm, exemplifies TCL’s commitment to smart living. Additionally, the BreezeIN 2.0 air conditioner leads the industry with its ultra-energy-efficient AI big data model.
Sustainability and ESG Initiatives
TCL demonstrated its Smart Home Energy Solution, integrating solar panels, energy storage systems, heat pumps, EV chargers, and household appliances into a unified platform. The TCL Home app allows users to monitor and control this energy ecosystem, maximizing green energy usage and reducing costs.
At IFA 2024, TCL also showcased its ONE TCL ESG story, emphasizing a commitment to a sustainable future. The #TCLGreen campaign highlights TCL’s dedication to environmental protection and a greener world.
Strengthening Global Partnerships and Influence
TCL continues to build synergy between sportsmanship and technological innovation through strategic partnerships, including sports and esports. The presence of Spanish football legend David Villa Sánchez at the event captivated audiences, reinforcing TCL’s global reach.
In the first half of 2024, TCL shipped 12.52 million TVs worldwide, maintaining its position as one of the top two TV brands. In Europe, TCL’s TV shipments grew by 40.1%, ranking the brand in the top two in France, Sweden, and Poland, and third in the Czech Republic and Spain.
