The Saudi Tourism Authority and Expo 2030 Riyadh have entered into a strategic memorandum of understanding (MoU) aimed at strengthening collaboration to boost tourism and attract global visitors to the Kingdom.
Through this partnership, both sides will work together to develop a wide range of tourism activities and offerings designed to draw visitors to Expo 2030 Riyadh. The agreement also focuses on promoting Saudi Arabia across key international markets, while aligning marketing and media efforts to position the country as a leading global destination.
This collaboration is intended to elevate the overall visitor experience by organizing high-quality events and enabling the exchange of data and insights. Ultimately, it supports the long-term growth of Saudi Arabia’s tourism sector and maximizes the impact of Expo 2030 Riyadh.
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