British Consul General Cecille El Beleidi met with members of the Abha Chamber of Commerce and Industry to discuss strengthening cooperation in the economic and tourism sectors. The dialogue focused on investment prospects under the Aseer Development Strategy and potential partnerships between Saudi and British businesses.
Aseer
The meeting, held at the Abha Chamber headquarters, was part of El Beleidi’s wider tour of the Aseer Region, aimed at evaluating its economic and tourism landscape and shaping strategic plans to enhance Aseer’s appeal for international tourism investments.
During the discussions, the depth of economic ties between the UK and Saudi Arabia was emphasized. By 2022, Saudi investments in the UK had reached SAR 40 billion, while British foreign direct investment in Saudi Arabia totaled SAR 18 billion by 2023. More than 60 British companies have set up regional headquarters in the Kingdom, employing around 30,000 British nationals within Saudi Arabia.
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