Saudi Fashion Authority launches the “Smou” program to qualify womenpreneurs

The Fashion Authority launched the “Smou” program, which targets female entrepreneurs in the fashion field of the rising generation, to develop and advance their leadership talents, through a series of mentoring sessions that are offered virtually for 6 months in an interactive manner.

The authority called on female entrepreneurs wishing to participate in the program to register via the online portal:-

The “Smou” program seeks to achieve a set of core objectives that meet the needs of the sector, including: increasing the number of qualified women leaders in this field, providing them with ways to succeed locally and globally, while enabling them to build a network of global relations to help them in the long run, and support their achievement of future professional goals as well as enhancing their leadership skills to achieve success.

It is noteworthy that the “Smou” program comes in the context of the efforts of the Fashion Authority to empower and activate and invest creative national energies, in line with its strategy that aims to develop the fashion sector in the Kingdom in all its legislative and regulatory aspects, and to support and empower its workers, creators and investors.