Saudi Arabia’s Ministry of Culture has unveiled the program of the Saudi National Pavilion at Artigiano in Fiera 2025, that will take place in Milan, Italy, from December 6 to 14, 2025, according to the Saudi Press Agency.
The pavilion will feature the “Year of Handicrafts 2025,” offering deep glimpses into the Kingdom’s living heritage through masterful craftsmanship, culinary traditions, music, and performing arts.
Visitors will have an opportunity to explore Saudi Arabia’s vibrant cultural diversity, celebrating the artisans, stories, and creative practices that shape the nation’s identity.
The Culture Ministry will oversee the national pavilion, alongside several entities, as follows:
- Heritage Commission
- Theater and Performing Arts Commission
- Culinary Arts Commission
- Royal Institute of Traditional Arts (WRTH)
- Royal Commission for AlUla
- Saudi Tourism Authority
- Saudi Artisanal Company
The 2025 edition will bring together more than 140 Saudi participants, including artisans, chefs, traditional performing artists, musicians, and Saudi coffee presenters.
Situated at the entrance of Hall 10 within the national pavilions section, the Saudi pavilion will boast an artistically crafted heritage tent, inviting visitors to explore and photograph Saudi traditions. There, they can enjoy live-cooking stations that spotlight the Kingdom’s rich culinary diversity.
The upcoming edition will mark the Kingdom’s third consecutive participation in Artigiano in Fiera, a testament to Saudi Arabia’s commitment to fostering cultural exchange and showcasing the diversity of its national heritage to global audience.
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