Royal Institute of Traditional Arts Launches New Identity WIRTH
The Royal Institute of Traditional Arts recently unveiled its new identity and strategy under the name “WIRTH“. This initiative aims to elevate the fields of traditional visual and performing arts. It ensures the sustainability and continuation of Saudi Arabia’s cultural artistic heritage. The goal is to preserve this legacy for future generations, maintaining the cultural connections it represents.
Core Strategies
The strategy of the Royal Institute is built on fundamental pillars. It focuses on developing national capabilities through quality education and professional training. The institute acknowledges and supports the national treasures that have contributed to preserving and continuing Saudi heritage. Moreover, there’s an emphasis on ensuring that Saudi traditional arts are well-documented and rooted, enhancing the field of research in traditional arts and cultural heritage.
Celebrating National Traditional Arts
The institute celebrates national traditional arts by raising awareness of their importance. Additionally, it involves institutions and the local and international community in this endeavor, promoting success stories and entrepreneurship in traditional arts fields. Equipped talents stand ready for a vibrant market.
Visual Identity Inspired by National Arts
The new visual identity of the institute, “WIRTH”, draws inspiration from the essence of national arts. It also symbolizes the connection to all Saudi cultural heritages, representing traditional arts and crafts. The logo incorporates motifs from Sadu weaving, symbolizing Saudi values of patience and dedication. It also features traditional musical instruments, architectural floral patterns used in Saudi architecture and fashion, and embroidery, highlighting the unity and cohesion among the nation’s people.
Emblem of Dedication
The seal of King Abdulaziz, central to the identity, signifies the facilitation and empowerment of the traditional arts sector and its pioneers. The word “WIRTH”, highlighted in Arabic calligraphy, reflects the unique imprint of each craftsman and artist. The identity is framed with the agal and the emblem of two swords and a palm tree, representing authenticity and royalty in “WIRTH”. Furthermore, this identity positions the Royal Institute as the foremost local destination for representing authentic heritage.
Leader in Promoting National Identity, Traditional Arts
In conclusion, the Royal Institute of Traditional Arts stands as a leading entity in showcasing national identity and enriching Saudi traditional arts. It represents the Kingdom’s culture by promoting its unique and rich civilizational heritage of traditional arts and related artworks, preserving their authenticity, and supporting national talents and practitioners, encouraging them to learn, master, and develop their skills.
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