Royal Institute of Traditional Arts, Executive Sign MoU
The Royal Institute of Traditional Arts signed a memorandum of understanding (MoU) with “Executive” Company.
MoU Goals
The MoU aims to enhance strategic cooperation, through the development of cultural and community initiatives of common interest, in the areas of developing traditional arts and promoting them locally and internationally.
It includes documenting Saudi traditional arts and introducing them through various publishing channels, along with holding local and international events.
Accordingly, the institute will cooperate with the company to introduce courses and develop national capabilities in the fields of traditional arts and cultural heritage.
It also aims to launch initiatives and projects that reflect the Saudi identity of traditional arts through the “Executive” halls, which contribute to enhancing the creative aspects and reviving traditional crafts and rare arts.
Signing Parties
The memorandum was signed by the CEO of the Royal Institute of Traditional Arts Suzan Al-Yahya and the CEO of “The Executive” company Jalban Al-Jalban.
“The memorandum comes within a group of agreements aimed at achieving the company’s strategy, and reflects highlighting the identity and culture of the Kingdom in the “Executive” halls; it is considered a gateway for the Kingdom’s guests at all airports and a strong and important arm for achieving the civil aviation sector strategy,” said Al-Jalban.
He pointed out that the company seeks, through this memorandum, to enrich the guests’ experience through a number of programs and activities.
It further seeks to enhance the exchange of experiences between sectors in a way that contributes to the transfer of knowledge and its employment.
The CEO of the Institute Suzan Al-Yahya said that this cooperation will enhance the presence of cultural heritage and traditional arts, in line with the Saudi national identity in the fields of global hospitality.
The Executive Company is responsible for managing and operating all executive lounges at the Kingdom’s airports. These airports include more than 27 lounges to serve the company’s members, providing them with many distinguished services and high-quality facilities to give them an exceptional travel experience.
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