Riyadh Season, Quality of Life Program Sign Partnership Agreement

Sanaa Hasan October 11, 2024

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Riyadh Season, Quality of Life Program Sign Partnership Agreement

The Quality of Life Program, one of the initiatives under Saudi Arabia’s Vision 2030, has signed a partnership agreement with Riyadh Season, becoming the official sponsor of the season as part of the program’s efforts to enhance and diversify entertainment events. The agreement also aims to strengthen cooperation with Riyadh Season and the General Entertainment Authority.

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The agreement was signed in the presence of His Excellency the Minister of Tourism and Chairman of the Quality of Life Program Committee, Mr. Ahmed bin Aqil Al-Khatib, His Excellency the Chairman of the General Entertainment Authority, Advisor Turki bin Abdulmohsen Al-Sheikh, and the CEO of the Quality of Life Program, Khalid bin Abdullah Al-Bakr.

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The collaboration also seeks to attract world-class entertainment experiences, elevating Riyadh’s status as a global entertainment hub. By introducing a broader range of cultural, recreational, and artistic events, the partnership will enrich the lifestyle of residents and visitors alike. This initiative aligns with Vision 2030’s objective of boosting tourism and enhancing the overall quality of life for Saudi citizens. Furthermore, it supports the Kingdom’s efforts to stimulate the economy through the entertainment sector, creating job opportunities and fostering innovation in the industry.

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