A new track that pays tribute to the Kingdom of Saudi Arabia has been voiced by Emirati singer Hussain Al Jassmi.
‘Hay Hal Sot,’ along with writer and Saudi Arabian poet and literary icon, Prince Badr Bin Abdul Mohsin, and drink giant Pepsi, are all jointly collaborating between track singer-composer Al Jassmi.
The song is an ode to Saudi, paying tribute to its traditions, its people and its landscape. The makers are calling ‘Hay Hal Sot’ a celebration of the regions old and new traditions.
“Music brings people together — it bridges gaps and connects us with people and places far beyond our language or place of origin,” Al Jassmi said in a statement. “This song in particular, captures our love and respect for the Kingdom, its thriving culture, and incredible people. The creative process and experience have been extremely rewarding….”
The song has already garnered over two million views online.
“Saudi Arabia is an extraordinary country — rich in history, culture and arts. The song – a love tribute to the nation and its people reflects the spirit of the Kingdom and reminds people of its beautiful roots in poetry,” said Mustafa Shamseldin, chief marketing officer Africa, and Middle East & South Asia at PepsiCo. As part of the campaign of the song, ‘Hay Hal Sot,’ a video launch has been planned as well.