DreamPlay Arrives in Riyadh: DreamWorks Unveils New Family Entertainment Experience
DreamWorks Animation, Universal Live Entertainment, and Alshaya Group have partnered to bring the Middle East its first DreamPlay. The family entertainment center (FEC) will open in late 2026 at The Avenues in Riyadh. This immersive entertainment center will provide families with unique experiences, featuring characters from popular DreamWorks films like Shrek and Madagascar. Families will have the opportunity to interact with beloved DreamWorks characters in a fun and engaging environment for all ages. DreamPlay will offer visitors a variety of activities, ensuring a memorable experience that appeals to both children and adults alike.
A Landmark in Family Entertainment
DreamPlay is famous for its interactive and engaging experiences. Children can participate in activities inspired by DreamWorks Animation films such as Shrek, Kung Fu Panda, Madagascar, and How to Train Your Dragon. The Riyadh venue will be the first of its kind in the region, providing a world-class entertainment experience.
John Hadden, CEO of Alshaya Group, expressed excitement about the partnership, stating: “We are incredibly proud to bring beloved animated characters to life at DreamPlay. This family entertainment concept is filled with fun activities for everyone to enjoy.”
Partnership to Boost Riyadh’s Lifestyle Destination
As the first confirmed tenant of The Avenues, Riyadh, DreamPlay will be a cornerstone of the development. DreamPlay will help establish The Avenues as one of the largest lifestyle and entertainment destinations in the Middle East. Waleed Alsharian, CEO of Shomoul Holding, expressed excitement about DreamPlay becoming a key part of the new development. He stated that this entertainment experience, alongside other world-class brands, will open in 2026 to transform Riyadh. The opening of these attractions will play a significant role in making Riyadh a major leisure hub in the region.
DreamPlay’s Global Reach Expands to Saudi Arabia
Currently, you can find DreamPlay in destinations like the City of Dreams in Manila, Philippines. The Riyadh opening will mark a new chapter in DreamPlay’s global expansion, with families in Saudi Arabia set to experience the magic of DreamWorks Animation firsthand.
Page Thompson, President of Universal Destinations & Experiences, shared his enthusiasm: “We’re excited to bring DreamWorks characters and stories to life for families in Riyadh. Our partnership with Alshaya Group will provide a memorable experience for visitors.”
Stay tuned for more updates on DreamPlay’s opening in Riyadh, which promises to be a key addition to Saudi Arabia’s growing entertainment scene.






