Arts & Culture

Diriyah Company Showcases Urban Development Project at London’s Harrods

Diriyah Company organized an exclusive pop-up exhibition in London’s Harrods, one of the most prestigious stores in London, this month, reported Arab News. The exhibition will highlight the ongoing development project in Diriyah.

It aims to introduce the master plan of the urban development program to the 450,000 people who are expected to visit Harrods this month

The exhibition opened its curtains on Monday and will continue till July 26..

Diriyah Company and Harrods transformed the space using traditional Najdi architectural style and shades of yellow, orange and brown to take visitors on a journey through the Saudi culture.

The exhibition will also showcase 350 residences developed by luxury brands Ritz Carlton, Baccarat and Corinthia.

“These are the best of the best to collaborate with,” Diriyah Company’s chief marketing officer, Kiran Jay Haslam, told Arab News.

Baccarat’s residences used luxurious materials and Baccarat crystal accents to make residences that combine modern luxury and classic French elegance.

Corinthia will offer a more family-focused units, while Ritz Carlton units will highlight the services available to residents.

“I think a lot of the projects in the Kingdom will take on a new lease of life because of the ability for global interaction in these budgets. And … I think we’re really going to start to attract some significant talent to the kingdom,” said Haslam.

Only 16 of the 106 residences built by Ritz Carlton are available for purchase, while only 6 are available at the Corinthia development and 8 at the Baccarat.

Related Topics

Exploring Diriyah: Cradle of Saudi Arabia Culture, History

Diriyah Arena Shines in Cannes Exhibition in France

Diriyah Biennale Reflects Kingdom’s Ongoing Transformation

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