The Saudi Broadcasting Authority (SBA), led by CEO Mohammed bin Fahd Al-Harthi, recently met with representatives from the Saudi Company for Artificial Intelligence (SCAI) at SBA headquarters in Riyadh to discuss potential collaboration and the integration of advanced technologies in media production.
The discussion centered on leveraging SCAI’s cutting-edge AI solutions to enhance various aspects of SBA’s operations—including television production, data analysis, viewer engagement, and the overall quality of national media content. Al-Harthi underscored SBA’s commitment to adopting modern technologies, highlighting AI’s pivotal role in transforming media content.
This meeting aligns with SBA’s broader digital transformation strategy, which aims to boost production efficiency and support Saudi Arabia’s vision of becoming a regional leader in the media industry.
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