Saudia, the national flag carrier of Saudi Arabia, has engaged Formula E fans in a new interactive experience, introducing the Discover E-Zone activation during the ABB FIA Formula E World Championship 2026 in Jeddah.
Organized by the Saudi Automobile and Motorcycle Federation (SAMF), the ABB FIA Formula E World Championship took place at the iconic Jeddah Corniche Circuit on February 13-14, 2026. Saudia served as the Official Airline Partner of the ABB FIA Formula E.
During the championship, the Discover E-Zone immersed fans in cutting-edge digital experiences, exclusive contests and motorsport-inspired challenges, according to the Saudi Press Agency (SPA).
Located at the Formula E Fan Village, Saudia‘s activation brought exclusive opportunities and thrilling competitions, allowing fans to test their starting-line reaction speeds, compete in interactive games, and explore an enhanced AI-powered photo booth designed to create memorable moments throughout the championship.
The innovative zone is part of Saudia’s “Take Your Seat” campaign, designed to connect fans with exceptional experiences that strengthen its brand presence throughout the championship.
Furthermore, Saudia hosted guests in exclusive hospitality zones, providing a refined taste of world-class service and traditional Saudi hospitality.
Hosting the Formula E World Championship in Jeddah reinforces the Red Sea city’s status as a global hub for major events and championships.
The tournament drew top-tier drivers and international crowds, highlighting Saudi Arabia’s dedication to world-class, sustainable sports, in line with its vision for the future.
