In a number of commercial centres around Saudi Arabia, the Saudi Ministry of Culture launched an inaugural campaign for the “Year of Saudi Coffee 2022” project.
Saudi Ministry of Culture’s campaign targets shoppers to introduce them to the initiative, and to shed light on Saudi coffee and its various types in various regions of Saudi Arabia.
Coffee and its cultural symbolism rooted in Saudi society are closely related to manifestations of generosity and hospitality.
The campaign started in the Riyadh Park Commercial Center in Riyadh, then in Dhahran Mall in the Eastern Province, and reached the Arab Mall in Jeddah until 27 April.
Shoppers will be greeted and served with five different varieties of coffee from various regions, depending on the visitor’s preference, as well as luxurious dates and a presentation of components and roasting degrees for each place.
It also informs tourists about the differences between coffee’s added flavors, as well as Saudi coffee, its locations in the Kingdom, and its most notable characteristics.