Saudi Crown Prince launches a strategy to develop the Asir region

The development strategy for the Asir area was announced under the motto “Peace and Summits” by Crown Prince Muhammad bin Salman bin Abdulaziz, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs.

The strategy aims to achieve a comprehensive and unprecedented development renaissance for the region by pumping 50 billion riyals into various investments; to finance vital projects and develop tourist attractions on Asir’s lofty peaks; and to make Asir a year-round global destination, relying on its cultural and natural strengths that combine authenticity and modernity and contribute to a sustainable future.

The strategy, according to Prince Mohammed bin Salman, aims to turn the region into a year-round global tourist destination, attracting more than 10 million visitors from within and outside Saudi Arabia by 2030, by utilizing the region’s vast tourism potential, which will be invested through quality tourism projects.

It also aims to draw attention to its tall summits, its geographical and ecological variety, as well as its cultural and heritage riches.

He emphasized that Asir’s approach is to attract investments from both within and beyond the Kingdom, resulting in a more effective economic movement.

It is necessary to activate an integrated system to streamline procedures and to strengthen the role of tourism as a significant driver of economic growth in Asir.

The Crown Prince stated that the strategy’s execution will contribute to the creation of new jobs, as well as improving the quality of life, modernizing essential services and infrastructure in the region, such as communications, health, transportation, and other capacities, by 2030.