Saudi Arabia has been showcasing the essence and beauty of the Saudi culture and traditions through extraordinary clothing experiences during Hajj 2024 season.
Almugasap, a famous Saudi fashion label, has mastered the traditional costume experience in the Arafat and Mina areas, providing the pilgrims with a great opportunity to wear authentic Saudi attire from all regions of the Kingdom.
Pilgrims can choose from a diverse collection of traditional costumes for both men and women, designed by renowned Saudi designers Arief Alsherif and Sari Salem Hariry.
“By showcasing the beauty of Saudi traditional clothing, we hope to foster cultural understanding and appreciation,” said Sari Salem Hariry.
Hariry and Alsherif intended to showcase the Kingdom’s rich cultural tapestry by crafting a lively mosaic of Saudi heritage.
“Each thread and design element in our traditional costumes tells a story of the past, present, and future, inviting pilgrims and visitors alike to immerse themselves in the beauty and essence of Saudi culture,” Alsherif said.
Tradition and Modernity
Both designers were persistent in bridging the gap between tradition and modernity by unleashing new avenues of silhouettes, vibrant color palettes, and sustainable fabrics.
“By offering this unique experience, we hope to ignite a sense of curiosity and appreciation for the traditions that define us, fostering a deeper understanding and respect for the cultural identity that unites us all.” Alsherif said.
To ensure the success of the initiative, Almugasap partnered with Mashariq, the Southeast Asian Pilgrims company, to hold a ceremony celebrating the arrival of groups from 16 countries.
The ceremony marked the attendance of various diplomatic figures, officials from Hajj offices in the participating countries, and specialists in Hajj and Umrah affairs.
The initiative witnessed overwhelming success with pilgrims expressing their astonishment with experiencing the Saudi culture.
“Wearing a traditional Saudi thobe with the shemagh and other accessories was a powerful way to experience a new culture,” said Mansour Ali from Malaysia.
“It felt like stepping into a symbol of unity and respect for the people of this land,” Ali added.
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