Red Sea Global has received the internationally recognized “EarthCheck” Sustainable Destinations certification for The Red Sea destination. The company announced that this achievement reflects its commitment to sustainability across the entire destination.
This certification is granted to destinations that demonstrate true leadership in sustainable tourism. Unlike assessments that focus on individual hotels or attractions, it evaluates the overall performance of a destination across environmental, social, and economic factors. As a result, every aspect of The Red Sea—from its design and operations to conservation efforts and its impact on local communities—was thoroughly reviewed by independent auditors.
Raed Albasseet, Chief Environment and Sustainability Officer at Red Sea Global, noted that the EarthCheck program is known worldwide for its rigorous, science-based standards. He explained that earning this certification highlights the company’s ambition to set new global benchmarks while delivering measurable benefits for both people and the environment.
EarthCheck
According to the EarthCheck report, Red Sea Global surpassed global best practice standards across multiple areas. These achievements include strong energy efficiency and significantly lower greenhouse gas emissions, supported by operating the destination entirely on renewable energy. The report also highlighted effective water conservation measures, such as minimizing irrigation in natural landscapes, and recorded an approximate 75% reduction in landfill waste compared to standard benchmarks.
The audit further highlighted initiatives that go beyond standard practices to support local communities. Among them are education and training programs like the Tourism English Program, which helps residents gain skills for employment in the tourism sector. It also recognized the “Jawar” app, a platform that connects residents with job opportunities, events, and community programs while allowing them to share feedback.
EarthCheck Founder and CEO Stewart Moore described Red Sea Global as a leader in regenerative tourism. He pointed to initiatives that exceed compliance requirements, including marine turtle protection and the creation of meaningful economic opportunities for local communities. He also emphasized that the destination is the largest in the world powered entirely by renewable energy.
The Red Sea destination will now undergo annual audits. If it continues to improve over the next decade, it could achieve Platinum Certification—a distinction currently held by only two destinations worldwide.
Red Sea Global began welcoming guests in 2023 and now operates 10 resorts, along with Red Sea International Airport, which offers regular flights from Riyadh, Jeddah, Milan, Dubai, and Doha. Shura Island, the central hub of the destination, also opened its first resorts last year, alongside other attractions such as the 18-hole Shura Links golf course.
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