Minister of Tourism Attends Workshop for “Saudi Summer 2026” Program

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The Minister of Tourism and Chairman of the Saudi Tourism Authority, Ahmed Al-Khateeb, attended a workshop yesterday dedicated to the “Saudi Summer 2026” program. The event, organized by the Saudi Tourism Authority, brought together more than 140 partners from both the public and private sectors to review the program’s main features.

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The workshop highlighted opportunities for collaboration across the tourism sector and introduced new summer offerings, including hospitality services, travel and tourism companies, event management, as well as entertainment and shopping destinations. These efforts aim to deliver a wide range of experiences for visitors.

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The “Saudi Summer 2026” program will be held across several key destinations in the Kingdom of Saudi Arabia, including Aseer, the Red Sea, Jeddah, Taif, and Al-Baha. It will feature a variety of activities and events designed to appeal to different visitor segments, blending entertainment, nature, culture, and seasonal experiences.

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