She is Princess Rima, the daughter of Prince Bandar bin Sultan bin Abdulaziz Al Saud, the Saudi ambassador in Washington from 1983 until 2005, and she was born in 1975 and moved to the United States with her family.
She was raised in a diplomatic family in the capital of American decision-making, and she was raised by the hands of the longest-serving Saudi diplomatic service in the United States.
She holds a BA from George Washington University in Museums and Archeology Studies.
Her maternal grandfather is King Faisal and her mother, Princess Haifa Al-Faisal, who played a pioneering role in the Kingdom in the field of girls’ education.
The new ambassador’s activities varied to cover several sectors, as she worked as an advisor in the Crown Prince’s office, and was the first woman to also head the Saudi Federation for Community Sports.
She was the Undersecretary for Planning and Development at the General Sports Authority, and sought to empower Saudi women in the sports field by establishing – in cooperation with the Ministry of Education – sports education for girls in schools and seeking to include women in sports competitions.
As president of the Mass Participation Federation, Reema is the first woman to lead a multi-sports federation in the Kingdom, driving communities towards a more active lifestyle.
In 2016 Reema served as the Saudi General Sports Authority’s (GSA) Deputy of Planning and Development, where she has led diversity and inclusion, the development of the Kingdom’s sports economy, and strategic partnerships.
In the very same year, she was appointed as vice president of women’s affairs at the General Sports Authority (GSA). In 2017, she held the position of the president of the Saudi Federation for Community Sports.
Among the first achievements under Reema’s mandate, is the inclusion of physical education for girls in schools.
In 2017 Reema was awarded Sheikh Mohammed bin Rashid Al Maktoum Creative Sport Award in its ninth edition for her role played in the empowerment of women in the region through her spirit of entrepreneurship and philanthropy.
Reema is a member of the International Olympic Committee (IOC) Women in Sports Commission and a member of the Saudi Arabian Olympic Committee. She is also a permanent representative to the (UNESCO). Princess Reema has also been nominated to become a full member of the International Olympic Committee.
In October 2019, Reema sent Rosh Hashanah greetings to Jews in the United States wishing them a happy and sweet Jewish new year. This is the first time, according to NBC news; the Saudi embassy in Washington sent such a greeting to American Jews.
She also worked in the field of health awareness, as she is a founding member of the Zahra Breast Cancer Association, and through the launch of the 10ksa initiative, she organized an event to draw the largest pink ribbon – the symbol of awareness of this disease – with the participation of ten thousand Saudi women to enter the initiative, the Guinness Book of Records.
She founded the (Alf Khair) initiative, which is a social institution specialized in developing human capital.
Through her management of Alpha International / Harvey Nichols Riyadh, she was able to significantly raise the percentage of Saudi female labor in the company.
She also founded a company, Remyeh, specializing in luxury accessories, and a brand for bags made of rare leather.
Princess Reema appeared on the Forbes Middle East list in 2014 as one of the 200 most powerful Arab women.
Princess Rima married Faisal bin Turki bin Nasser Al Saud, the former president of the Saudi Al-Nasr Club, and has a son and daughter from him.
After the royal order was issued, the new ambassador posted a tweet on Twitter, pledging to serve her country and thanking the Saudi monarch and its crown prince for their confidence.