The World Travel & Tourism Council (WTTC) has officially welcomed Play Qiddiya City as its newest Destination Partner—an exciting milestone in the transformation of Saudi Arabia’s tourism landscape.
DMMO
As the Destination Marketing and Management Organisation (DMMO) for Qiddiya City, Play Qiddiya City is on a mission to position this groundbreaking destination as a global hub for travel, tourism, and the celebration of Play.
Located just 40 minutes from Riyadh, Qiddiya City is one of Saudi Arabia’s flagship giga-projects, developed under Vision 2030 to promote economic diversification and enhance quality of life. Additionally, every aspect of the city is built around the “Power of Play,” delivering immersive, next-level experiences across entertainment, sports, and culture.
WTTC
Julia Simpson, WTTC President & CEO, shared her enthusiasm:
“Play Qiddiya City captures the spirit of innovation driving Saudi Arabia’s dynamic travel and tourism sector. It’s more than a destination—it’s a movement redefining how people connect with leisure, culture, and exploration. We are thrilled to welcome them to WTTC and support their journey toward becoming a global leader in sustainable tourism and entertainment.”
Qiddiya City
Ross McAuley, Director General at Play Qiddiya City, added:
“Joining WTTC is a major step forward as we introduce Qiddiya City to the world. As the ultimate expression of play, this city is built on an idea whose time has come—where sport, entertainment, and culture converge like never before. We’re proud to partner with WTTC and look forward to welcoming guests to our theme parks, esports arenas, and world-class attractions.”
Among Qiddiya City’s visionary highlights are:
- The Blade – the world’s first cantilevered motorsports track section
- Falcon’s Flight – the tallest, fastest, and longest rollercoaster on the planet, within Six Flags Qiddiya City
- Aquarabia Qiddiya City – the region’s largest water park
Every element of Qiddiya City embodies its bold philosophy: “ordinary needs an extra.” And in this extraordinary city, every visitor experience is designed to inspire, excite, and redefine the meaning of play.
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