New W Hotel to Be Launched in NEOM’s Snow Resort

The first W hotel in Saudi Arabia is set to be launched in NEOM’S snow resort ‘Trojena’, announced today in an agreement with Marriott International.

The W hotels brand is known for its unique architectural design and cool interiors. Being the first of its kind in the Gulf Area, the Trojena resort will feature an outdoor ski touristic center. The W hotel will consist of 236 guest rooms, including 47 suites, with lake and mountain views. In addition to a Wet Deck, W Lounge, a Spa and a number of fine dining restaurants.

“We are excited to work with NEOM to develop these two exciting properties in one of the most highly anticipated developments in the world,” said Chadi Hauch, Marriott International’s regional vice president of lodging development in the Middle East. “NEOM is an ideal fit with its vision centered around innovation, creativity, design and exploration, while JW Marriott, one of our flagship brands, will bring its legacy of extraordinary hospitality, thoughtful design and enriching experiences.”

The agreement also entailed launching a JW Marriott property on site, including 500 rooms and suites, swimming pools, a fitness club and a kids club.

“The JW Marriott will be paramount in positioning Trojena as a class-leading venue for major global conferences and exhibitions, as well as high-profile events, while W Hotels will transform the way visitors of our mountain destination enjoy entertainment, culture and culinary experiences.” Chris Newman, executive director of Neom Hotel Development said in a statement.

Set to host the 2029 Asian Winter Games, the site of Trojena is located on the highest mountain in Saudi Arabia’s Tabuk city as part of NEOM. It is currently expanding to become an all year sports adventure spot with never ending activities such as mountain hiking, water sports and skiing.

Established on 26,000 square kilometers, NEOM was first revealed by Prince Muhammed Bin Salman in 2017. It is expected to become a tourist attraction, a center of smart homes, research centers, luxury resorts and an entertainment site.