Ministry of Interior Highlights Importance of Media Collaboration in Hajj System
The Ministry of Interior’s security spokesperson, Colonel Talal bin Abdul Mohsen bin Shalhoub, emphasized the importance of cooperation and integration in media efforts aimed at Hajj pilgrims.
Speaking during the panel discussion “Collaboration and Integration in Media Efforts within the Hajj Ecosystem” at the Hajj Conference and Exhibition, the spokesperson stressed the significance of delivering unified and clear media messages to highlight Saudi Arabia’s leadership in serving pilgrims and facilitating the smooth performance of their rituals. This includes adhering to regulations and instructions while enhancing pilgrims’ trust in the entities serving them.
Colonel Bin Shalhoub noted the successful dissemination of media messages for the “No Hajj Without a Permit” campaign and the “Makkah Route” initiative, which streamline the entry process and journey of pilgrims. He also highlighted the role of the Hajj Security Forces’ press conferences in professionally communicating security plans.
The spokesperson explained that media departments, in coordination with operational centers (911), collect frequently asked questions from pilgrims and convert them into informative content shared across social media platforms. This approach aims to raise awareness and provide proactive and comprehensive information in multiple languages, helping ensure pilgrims follow guidelines and perform their rituals with ease.
He underscored the importance of proactive media planning to address pilgrims’ needs and respond to emergencies. This includes preparing multilingual content suitable for diverse nationalities and utilizing various media platforms to ensure rapid communication and effective coverage throughout all Hajj stages.
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