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ImpaQ 2024: Riyadh to Host World Influencers in Dec.

Saudi Arabia will bring together influencers, content creators and industry experts from around the world in the inaugural Impact Makers Forum (ImpaQ) next December, reported the Saudi Press Agency (SPA).

The Saudi Minister of Media, Salman Al-Dossary, announced on Thursday that the Ministry of Media will host the event on December 18-19, 2024, in Riyadh.

ImpaQ will be the largest such gathering in Saudi Arabia. It aims to redefine the concept of influence, enrich social values, and exchange knowledge and experience. It also aims to showcase local and international experiences and talent, by bringing together more than 300 influencers from across the world.

The Impact Makers Forum features over 40 programs and activities designed to support influencers to achieve their goals and aspirations, as well as supporting professionals in related industries.

To this end, ImpaQ will hold sessions to discuss several themes, such as “Who is an Influencer?” which explores how the concept of influence has developed in the rapidly changing digital world. It will also feature the “Purposeful Influence” session, which highlights influencers who use their platforms to address diverse social issues.

Furthermore, ImpaQ will offer innovative and interactive workshops on effective content creation, through presenting success stories about influence and transformation.

Additionally, experts will share their perspectives on the future of social media platforms and the next phase of innovation, including artificial intelligence (AI), interactive media, emerging platforms, and the integration of VR and AR. International AI, social media and marketing firms will take part in these workshops.

For 12 hours a day, ImpaQ will present its events at 7 areas inside a 23,000-square-meter-venue. The forum will offer diverse and futuristic experiences, in addition to signing several partnerships with government entities and private sector organizations.

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