QIC, Deloitte Collaborate to Launch Advanced Guest Management System
Qiddiya Investment Company (QIC), the visionary developer behind Qiddiya City—Saudi Arabia’s future hub for entertainment, sports, and culture—has announced a strategic collaboration with Deloitte to implement an innovative Dynamic Guest Management System. This state-of-the-art system is set to transform guest experiences across Qiddiya City’s world-class attractions.
Qiddiya City
Powered by Microsoft Dynamics 365, Adobe, and Sprinklr, the system will seamlessly integrate customer relationship management (CRM), marketing automation, and B2B engagement. This will enable a more personalized and dynamic interaction across Qiddiya City’s flagship destinations, including Six Flags Qiddiya City, Aquarabia water theme park, Speed Park Track, Prince Mohammed bin Salman Stadium, and Saudi Entertainment Ventures (SEVEN).
Designed to meet the evolving expectations of visitors, the Dynamic Guest Management System will also enhance every aspect of guest engagement, positioning Qiddiya City as a leader in cutting-edge visitor experiences.
Deloitte’s expertise in digital transformation and CRM solutions will be instrumental in the successful implementation of the system. This collaboration is expected to drive operational efficiency while elevating Qiddiya City’s ability to deliver unforgettable and tailored experiences.
Deloitte
“We are excited to partner with Deloitte to enhance our guest management capabilities. This collaboration will enable us to offer a seamless, personalized, and memorable experience for every visitor,” said Abdulrahman AlAli, Chief Information Technology Officer at Qiddiya Investment Company.
“We are honored to collaborate with Qiddiya Investment Company on this groundbreaking project. Additionally, this partnership underscores our commitment to driving innovation in guest experiences while optimizing operational efficiencies, ensuring that Qiddiya City sets new standards in the entertainment and leisure sector,” said Rashid Bashir, Chief Executive Officer of Deloitte Consulting ME.
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