Saudi Arabia powered the Middle East tourism sector to 5.3% growth in 2025, outpacing the global rate of 4.1%, World Travel & Tourism Council (WTTC) data confirms. The Kingdom accounted for nearly half the region’s expansion while posting the strongest performance among all Middle Eastern destinations. Furthermore, Saudi tourism GDP rose 7.4%, contributing $178 billion or 46% of the regional total. International visitor spending climbed 8.2% while business travel surged more than 55% year over year.
Regional Growth Accelerates
The broader Middle East tourism sector contributed $385.8 billion to GDP and supported 7.1 million jobs throughout 2025. International visitor spending across the region rose 5.2%, significantly exceeding the 3.2% global average during the same period. These figures establish a strong baseline before the US-Iran conflict disruption that began in late February 2026.
These results align with Saudi data showing 123 million total tourists and $81 billion in comprehensive tourism spending. Consequently, international tourism revenues grew 252% versus 2019 levels, marking the world’s fastest growth rate, UN Tourism confirmed. Moreover, the Kingdom’s MICE infrastructure expansion and Vision 2030-linked corporate travel pipeline continue supporting this upward trajectory.
Regional Partners Show Resilience
The UAE contributed $68.5 billion to GDP with $56.9 billion in international visitor spending during 2025. Jordan and Oman each achieved 5.5% growth, reaching $8.5 billion and $4 billion in sector GDP respectively. Additionally, business travel spending across these three markets rose 23% throughout the calendar year 2025. WTTC President Gloria Guevara emphasized tourism drives economic growth, job creation, and enhanced global connectivity for the region.
Nevertheless, the US-Iran conflict beginning February 2026 introduces new uncertainty for regional tourism stakeholders. WTTC estimates potential industry losses up to $600 million if disruptions continue without resolution. However, historical analysis indicates demand can rebound within two months after market stabilization occurs. Therefore, governments and industry partners must act swiftly to restore traveler confidence and protect growth momentum. The WTTC will convene global leaders in Egypt this May to coordinate strategic recovery efforts.
