AlUla Development Company (UDC), a subsidiary of the Public Investment Fund, has begun construction on a new luxury hotel under the Autograph Collection brand, marking a significant step forward in its development plans and in AlUla’s ongoing transformation.
The milestone was highlighted during a site visit attended by UDC Managing Director John Pagano, along with Abeer AlAkel, CEO of the Royal Commission for AlUla (RCU), and other senior officials.
Commenting on the project, Pagano said the hotel represents meaningful progress in UDC’s delivery strategy. He also emphasized the company’s focus on executing high-quality, investment-ready developments that elevate AlUla’s global profile while creating distinctive hospitality experiences that contribute to its long-term appeal as both a destination and a community.
The launch of construction marks the shift from planning to implementation, reinforcing UDC’s role in turning AlUla’s masterplan into tangible, world-class assets in close partnership with RCU.
The 250-room luxury hotel, scheduled to open in 2027, is being developed with sustainability as a central priority. It is aiming for LEED Gold certification and will incorporate eco-friendly features such as greywater recycling for irrigation, locally sourced materials, UV-resistant glazing, water-efficient landscaping, and energy-efficient lighting in line with AlUla’s Dark Sky policy.
This project is part of UDC’s expanding portfolio aimed at positioning AlUla as a premier global destination for tourism, living, and investment. Through such initiatives, the company supports Saudi Vision 2030 by promoting sustainable tourism, attracting investment, and contributing to economic diversification.
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