The Palestine Solidarity Campaign (PSC) has launched the “Don’t Buy Apartheid” initiative, urging Britons to boycott Israeli goods and Coca-Cola. This campaign channels widespread outrage over Israel’s genocidal attacks in Gaza into actionable solidarity.
In 2005, 170+ Palestinian groups called for global boycotts against Israel’s oppression, mirroring tactics that dismantled South African apartheid. Ordinary citizens now lead efforts to pressure governments and corporations complicit in Israel’s crimes.
Urgent Call for Solidarity Amid Gaza Crisis
Israel’s blockade and bombing of Gaza have killed hundreds, including families, while cutting off food, water, and medical supplies. Concurrently, West Bank Palestinians resist escalating land grabs and ethnic cleansing.
Israeli exporters like Hadiklaim and Mehadrin operate on stolen West Bank land, funneling settlement goods to UK supermarkets. Coca-Cola’s Israel branch supports illegal East Jerusalem settlements, reinforcing Palestinian displacement.
Shoppers can avoid Israeli-labeled produce (avocados, dates, herbs) and boycott Coca-Cola brands (Fanta, Sprite, Costa Coffee). Gaza Cola, a Palestinian alternative, funds Gaza hospital reconstruction, offering an ethical substitute.
UK anti-apartheid boycotts crippled South Africa’s economy, proving grassroots action drives change. The PSC urges supermarkets to remove complicit goods and communities to display boycott posters, turning high streets into symbols of resistance.
Join the Movement: Every Purchase Counts
Protests at supermarkets and local business partnerships will amplify the campaign. By rejecting Israeli goods and Coca-Cola, Britons are transforming shopping baskets into acts of defiance, pressuring Israel to end its apartheid regime.
