SRSA Launches “No Limits” Campaign to Promote Coastal Tourism Activities
The Saudi Red Sea Authority (SRSA) has unveiled its “No Limits” campaign, coinciding with the maiden voyage of Aroya, the first Saudi cruise ship to navigate the Red Sea. This initiative aims to boost participation in diverse coastal tourism activities, including cruises, yachting, diving, snorkeling, recreational fishing, boating, and beach experiences.
“No Limits” Campaign
The campaign highlights the Red Sea’s distinctive appeal as a prime destination for marine tourism, emphasizing its warm winter climate, vibrant coral reefs, and over 1,800 kilometers of golden beaches. These natural attractions, combined with offerings from leading investors, create unparalleled opportunities for coastal exploration. All experiences are designed to meet SRSA’s stringent safety and environmental standards, ensuring both enjoyment and preservation of the marine ecosystem.
The launch of the campaign marks a significant milestone in advancing coastal tourism, particularly in the cruise sector. This effort aligns with SRSA’s broader mission to regulate, organize, and expand the industry in support of Saudi Vision 2030. Moreover, the campaign provides detailed information on certified operators and the array of activities available, guaranteeing tourists a seamless and high-quality experience.
As part of these developments, SRSA has issued its first Maritime Tourism Agent License to Red Sea Cruise Company, Cruise Saudi, and granted the inaugural Leisure Tourism Technical License for the Aroya cruise ship. Additionally, SRSA has introduced a comprehensive set of regulations and four Technical Codes to enhance coastal tourism infrastructure, attract investment, and elevate the Kingdom’s tourism standards.
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