The Saudi Journalists Association (SJA) launched its new brand identity on Friday at the renowned Saudi Media Forum. The event attracted numerous local and international media professionals, as well as intellectuals from various fields. This major reveal signifies a vital leap forward for the association.
A Vision for Media Advancement
SJA Chairman of the Board of Directors, Adhwan Al-Ahmari, emphasized the association’s pivotal role. He described it as a cornerstone for promoting national media identity, highlighting its commitment to developing journalism throughout Saudi Arabia. Al-Ahmari articulated the organization’s function as the unified voice for journalists in the kingdom. The association diligently protects their rights, offering essential professional support for all members.
Al-Ahmari further remarked that the new brand identity reflects the rapidly evolving media landscape. He noted that it symbolizes Saudi Arabia’s dynamic progress across various sectors. The new design emerges from the creativity of a talented young Saudi designer. Importantly, it retains the essence of the previous logo, inspired by the palm tree—a profound symbol within Saudi Arabia’s cultural heritage.
Voices from the Media Community
Amed a distinguished gathering, several editors-in-chief from local newspapers spoke about the association’s impact. Leaders from both the International Federation of Journalists (IFJ) and various Arab media organizations also shared insights. Their collective presence emphasized the SJA’s significance within both regional and international contexts.
The launch of the new brand identity marks a significant milestone in the SJA’s journey. By fostering collaboration and innovation, the SJA positions itself as a leader in nurturing a robust media environment in Saudi Arabia. This initiative promises to strengthen the professionalism and unity of journalists while embracing the cultural heritage that defines the nation.
