The Embassy of the Kingdom of Saudi Arabia in Australia participated in the annual Floriade Festival, held in the Australian capital, Canberra.
This occasion is one of the largest cultural events in Australia; It has more than 500,000 visitors.
The embassy’s participation this year in a cultural pavilion was to introduce the “Taif rose” and its products and methods of manufacture
the Saudi embassy focused this year on the extent to which roses are linked to the culture of the Kingdom, especially the Taif region.
This occasion was also used to promote Saudi tourism, culture, and arts, and to highlight commercial and investment opportunities, especially in the field of Taif roses.
The Kingdom’s pavilion was very well received by Australian officials, diplomats, and visitors of different nationalities, who expressed their admiration for what was displayed during this occasion.