Saudi Arabia’s chocolate market is experiencing a boom, with over 123 million kilograms of chocolate imported in 2024, reported the Saudi Press Agency (SPA).
This growth is driven by a rising demand for a variety of options that satisfy consumers’ preferences, with a wide range of local and imported products, as well as Eid Al-Fitr promotions which boost sales activity and attract more buyers.
In 2024, the Kingdom imported more than 123 million kilograms of chocolate, according to the Saudi Zakat, Tax and Customs Authority (ZATCA). This further reflects the growing demand for chocolate and sweets.
The ZATCA data revealed that the top five countries from which Saudi Arabia import chocolate are the UAE, Egypt, Jordan, the UK and Türkiye, offering a diverse range of products that meet consumer’s needs.
As an integral part of Eid Al-Fitr celebrations, consumers buy large amounts of chocolate and sweets. In the light of this, stores seek to provide a broad selection of local and imported candies and cocoa treats to satisfy consumer’s diverse tastes.
In terms of prices, several factors are influential, including type, country of origin, packaging, and type of serving plate. Local sweets prices range from SAR 30 to SAR 150 per kilogram. They include flavored candies, toffee, biscuits, and chocolates.
The price stability of local products is due to the abundance in supply and relatively low manufacturing costs. Meanwhile, the prices of imported sweets are high, particularly those imported from European and Eastern countries. The price of one kilogram of pure or dark chocolate with special fillings can reach SAR 300.
