Saudi Arabia has made significant strides in the global tourism industry, ranking third worldwide in terms of international tourist arrivals during the first eight to nine months of 2024. The United Nations World Tourism Organization (UNWTO) reported a 61% surge in arrivals compared to the same period in 2019. This progress underscores the Kingdom’s emergence as a leading global destination, aligning with its Vision 2030 objectives to diversify the economy and boost tourism.
Leading the G20 in Tourism Expansion
The Kingdom recorded a 73% increase in international tourist arrivals during the first seven months of 2024, the highest among G20 nations. International tourism revenues surged by 207% compared to pre-pandemic levels, demonstrating the effectiveness of strategic initiatives spearheaded by the Ministry of Tourism. These efforts include enhancing infrastructure, hosting major cultural events, and developing diverse tourism offerings
Economic Impact and Global Recognition
Saudi Arabia welcomed over 17.5 million tourists in the first half of 2024, with spending reaching SAR 150 billion, a 10% year-on-year increase. This growth contributed 5% to the national GDP, marking a significant milestone for the sector. The Kingdom also ranked 12th globally for inbound tourist spending in 2023, jumping 15 places compared to 2019, the largest leap among the top 50 countries
Vision 2030 Driving Success
Saudi Arabia’s tourism growth aligns with Vision 2030, aiming to attract 100 million visitors annually by 2030. Key projects like NEOM, AlUla, and the Red Sea Development are central to this vision, offering unique experiences that resonate with global travelers. These initiatives are supported by robust marketing campaigns and international partnerships, further solidifying the Kingdom’s position as a tourism powerhouse
Saudi Arabia’s accomplishments in 2024 exemplify its transformation into a global tourism hub, setting benchmarks for sustainable growth and innovation in the sector.
