The Riyadh International Book Fair’s management has developed some cultural promotion channels for the year 2021.
This promo is for marketing the activities of the next session of the fair, which is scheduled to start on October 1, 2021.
Promotional platforms were launched in the malls, targeting mall shoppers in each; Riyadh, Jeddah, and Dammam.
The platforms present the idea of the exhibition, its programs, and activities for various segments of society,
It seeks to motivate them to attend the first session organized and supervised by the Literature, Publishing, and Translation Authority.
The promotional platforms were keen to support the image and visual identity of the Riyadh International Book Fair.
There are display screens, which operate regularly throughout the day from ten in the morning until midnight, to present the main information and upcoming events to the visitors.
Some young men and women are responsible for the idea and content of the exhibition on the promotional platforms,
They also offer a series of quizzes on virtual touch screens, through which visitors evaluate their cultural information.
Everyone’s attention was drawn to the cultural promotional platforms, especially children’s because an integrated space was set aside to shoot memorial images for them with the exhibition’s identity, as well as show them in the form of an album of interactive photos.