The Public Investment Fund (PIF) has announced the launch of QSAS, a new company designed to create immersive cultural experiences. QSAS will leverage advanced technology to tell stories inspired by Saudi Arabia’s rich heritage, culture, and Islamic history.
Interactive Cultural Exhibitions
QSAS will develop, own, and operate world-class interactive exhibitions across the Kingdom. These exhibits will cater to the growing demand for high-quality cultural experiences from tourists, pilgrims, and visitors. By offering multisensory exhibitions, QSAS aims to engage all senses, enhancing the Kingdom’s cultural and tourism sectors.
The company will present both permanent and traveling exhibitions, creating a dynamic range of cultural experiences. These exhibitions will highlight key moments in Saudi history and globally significant figures, enriching visitors’ understanding of the culture.
Supporting Local Content and Technology
QSAS also focuses on localizing knowledge and content creation technologies. By fostering partnerships with the private sector in areas such as event management, construction, and technology, the company will contribute to the Kingdom’s economic development. QSAS is expected to create over 11,000 direct and indirect jobs by 2030.
QSAS Aligns with Vision 2030
The company’s establishment aligns with Saudi Arabia’s Vision 2030, aiming to increase Umrah capacity to 30 million pilgrims annually. QSAS will play a key role in achieving the national tourism strategy, which targets 150 million visitors by 2030. The initiative complements other PIF projects like the Diriyah giga-project and Dan Company, which focus on eco-tourism and rural tourism.
Strengthening Saudi Arabia’s Position Globally
According to Mishary Alibraheem, head of Leisure and Entertainment Section in MENA Investments at PIF, QSAS will significantly boost Saudi Arabia’s position as a global tourist destination. The company’s unique storytelling approach, blending history, culture, and heritage, will attract a diverse range of visitors.
QSAS is not just a local venture. The company plans to expand globally, diversifying its storytelling sources and offering exhibitions on a worldwide scale. Through its efforts, QSAS will enrich the visitor experience while promoting Saudi Arabia’s historical and cultural significance on the global stage.
