New Murabba has signed a sponsorship agreement with the General Entertainment Authority for Riyadh Season 2024, reported the Saudi Press Agency (SPA).
The sponsorship stands as a testament to New Murabba’s commitment to supporting Saudi Arabia’s entertainment sector in line with Saudi Vision 2030.
The signing ceremony highlighted the presence of the Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki Al-Alsheikh and Minister of Tourism Ahmed Al Khateeb.
“We’re delighted to partner and collaborate with the GEA in order to present an exciting series of entertainment events and activities in the Kingdom,” the company’s Chief Financial Officer, Tareq Al-Musharraf, said.
Al-Musharraf also underscored the importance of the Riyadh season for New Murabba, as a valuable opportunity to capture visitors around the world through various activities and events.
Interestingly, the current cooperation provides a significant platform to introduce the modern downtown in Riyadh and amaze tourists with unmissable attractions.
“These events help to showcase our remarkable destination to millions of visitors, which includes the opportunity to highlight our iconic ‘Mukaab’ structure,” Al-Musharraf added.
Currently, the company is building a modern and captivating destination in Riyadh, encompassing 27 million square meters of luxurious real estate distributed across 18 residential complexes.
The destination is anticipated to house more than 400,000 residents.
Looking ahead, the future-ready destination will boast sustainable infrastructure and numerous smart transportation options, offering a special blend between innovative technology and nature and sustainability.
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