The Saudi giga-project NEOM announced a partnership with Equinox Hotels to open a luxury resort on the coast of the Gulf of Aqaba, as part of the new Magna project.
The Equinox Resort Treyam is one of Magna’s twelve destinations along the coastline of the Gulf of Aqaba. These destinations are part of NEOM, the Saudi giga-project in the northwest of the Kingdom.
Unparalleled Experience
The newly-announced project promises to deliver an unmatched hospitality experience in one of the most stunning gems in Saudi Arabia and the world. To this end, the Equinox Resort Treyam will bring the luxurious and vibrant lifestyle of the Equinox Hotels to the undiscovered charming destination, strategically located between the mountains and the sea.
#NEOM is proud to announce plans for the opening of a new luxury resort in Treyam, one of Magna's 12 destinations.
The Equinox Resort Treyam promises an unrivaled hospitality experience in one of the world's most stunning locations.
Learn more: https://t.co/O2VtcJNNUG#Magna pic.twitter.com/ueI19totki
— NEOM (@NEOM) July 22, 2024
The new luxury resort will be an architectural wonder in the Magna region, seated on a 450-meter-long bridge-like structure, and floating 40 meters above a lagoon. The Equinox Resort Treyam will include guest rooms and suites, a giant pool, a club house, a spa, and Equinox Fitness Club, as well as other world-class amenities.
Significant Partnership
In a statement, the CEO of Equinox Hotels, Christopher Norton, expressed his excitement about the new partnership with NEOM. “As a region, NEOM embodies the future of luxury hospitality, and Equinox Hotels is thrilled to create an unparalleled resort experience within this visionary destination.”
Furthermore, Norton said that the partnership with NEOM “highlights a shared commitment to innovation, sustainability, and redefining the boundaries of hospitality. Located between THE LINE and the southernmost point of the Gulf of Aqaba, our resort will serve as the model for transformative luxury, activating the entire destination with experiences that only Equinox Hotels can offer.”
Boosting Luxury Hospitality
Executives at Magna and NEOM stressed the importance of the new project, as a testament to NEOM’s commitment to delivering an exceptional hospitality experience. In the light of this, Magna Executive Director, Jeremy Lester, said: “NEOM has always been about pioneering the extraordinary, and our partnership with Equinox Hotels underscores this commitment.”
Moreover, he pointed that the Equinox Resort Treyam combines innovation and luxury. “This partnership will redefine sustainable hospitality with a focus on truly immersive experiences and active lifestyles. I’m proud to champion this collaboration, one that will see us shape the future of luxury hospitality,” Lester said.
Similarly, Executive Director of NEOM Hotel Division, Chris Newman, expressed his excitement about the partnership with Equinox Hotels. He said: “We re excited to welcome Equinox Hotels to NEOM, marking a significant milestone in our journey to redefine luxury hospitality within the beauty of Magna, the coast of NEOM. Our partnership reflects a shared vision of innovation, sustainability, and pushing the boundaries of what hospitality can be.”
Newman also spoke about the experience at the Equinox new luxury resort. “This resort will be an example of transformative luxury, offering distinctive and inspiring experiences that only Equinox Hotels can deliver. Guests will have the opportunity to fully engage with this extraordinary location, where every detail is designed to enhance their well-being, elevate their journey, and support a high-performance lifestyle,” he said.
Magna Project
In June, NEOM introduced the Magna project. It is a luxury destination featuring 12 locations along 120 km of coastline on the Gulf of Aqaba. Magna will include 15 luxury hotels with over 1,600 rooms, suites, and hotel apartments, in addition to 2,500 residential units.
Magna will focus on advanced technology and world-class architecture, as well as ultra-modern services. The project will also prioritize nature conservation, with 90% of its land reserved for wildlife.
The new luxury project will be a driver of economic activity in Saudi Arabia, as it will create 15,000 jobs in tourism and hospitality sectors, and contribute SAR2.6bn ($693mn) to the Kingdom’s gross domestic product (GDP) by 2030. Moreover, Magna is projected to attract 300,000 visitors annually, offering unique investment opportunities with a focus on sustainability.
Magna is one of NEOM’s latest revolutionary projects, including THE LINE, Oxagon, Trojena, and Sindalah.
