Mobily announced the signing of a partnership agreement with MBC Advertising Solutions (MMS) to sponsor the live broadcast of the Saudi Roshn League via SSC channels and Shahid platform in the Middle East and North Africa region for the 2024-2025 sports season.
Senior Vice President of Brand and Corporate Communications at Mobily, Nora Al-Sheha, said: “Our partnership with ‘MMS’ to sponsor the broadcasting of Saudi Roshn League matches embodies our firm commitment to contributing to the development of the sports sector in the Kingdom. It is witnessing rapid growth as a result of ambitious goals aimed at making the Kingdom a leading global hub in various sports.”
“This partnership reflects Mobily’s role as a national digital enabler in the fields of communications, media, and technology. It also reaffirms our commitment to achieving our strategic goals in supporting and developing vital sectors in the Kingdom.”
Mobily, MMS
On his part, the CEO of MMS, Ahmed Al-Sahhaf, said: “With the significant transformation witnessed in football in the Kingdom and the tremendous growth in viewership rates, the Saudi league has today become an attraction for major companies both locally and globally.”
“Moreover, we have worked through (MMS Sports) to develop a package of advertising and investment solutions that cater to the sports viewer’s journey and contribute to generating returns for our partners. We are fully confident that the partnership signed with one of the largest telecommunications companies, ‘Mobily,’ will also benefit the brand and contribute to the business growth of all partners.”
Finally, Mobily aims to support initiatives that boost the Kingdom’s standing in various fields, highlighting its role in driving development in sports and other sectors. It achieves this through its wide wireless network and one of the largest fiber optic networks in the region.
Related Topics :
Mobily Refinances Debt with $1.28bn Murabaha facility from SNB
Roshn, Min of Tourism Sign Memorandum for National Tourism Strategy
Mobily, BICS Unite to Expand Int’nal Roaming Services in Saudi Arabia
Roshn Sedra Project Phase 4 to be Unveiled Next Week
