

Huawei Consumer Business Group has announced the launch of its new flagship store in Saudi’s Riyadh, which is the company’s largest foreign location.
On the sidelines of the LEAP International Technical Conference, Minister of Investment Khalid Al-Falih and Minister of Communications and Information Technology Abdullah Al-Sawaha attended the opening.
Pablo Ning, President of Huawei Consumer Business Group in the Middle East and Africa, stated that the company opened this store in Riyadh as a gathering space for consumers and technology enthusiasts to learn about and experience the newest innovations in consumer technology.
Eric Yang, the CEO of Huawei Tech Investment Saudi Arabia, confirmed Huawei’s commitment to supporting the Kingdom’s Vision 2030 ambitions with this new launch.
Huawei, according to Yang, launched the store as part of a larger strategy to grow its presence in the Kingdom.
The store was created to mirror Saudi Arabia’s lifestyle, which is characterized by broad intelligence, and to demonstrate how Huawei technology can improve people’s daily lives in the Kingdom.