Food

Fam Foods, Kobe Beef Association Partner to Bring Halal-Certified Beef to Saudi Arabia

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Fam Foods, Kobe Beef Association Partner to Bring Halal-Certified Kobe Beef to Saudi Arabia

The Saudi market welcomed halal-certified Kobe beef during a prestigious event held at the residence of Morino Yasunari, the Japanese Ambassador to Saudi Arabia.

Organized by Fam Foods, the Kingdom’s sole authorized reseller of Kobe beef, in collaboration with the Kobe Beef Association, the evening celebrated the growing cultural and culinary ties between Japan and Saudi Arabia.

Kobe Beef

Guests were immersed in a distinctive ambiance that seamlessly wove together heritage and modern festivity. Upon arrival, they were greeted with traditional Saudi coffee, a warm gesture that highlighted the nations’ mutual emphasis on hospitality, complemented by decor that beautifully merged their cultural traditions.

The experience continued with a culinary journey celebrating authentic Japanese techniques. It also included captivating teppanyaki demonstrations that showcased the artistry and precision behind Kobe beef preparation. Adding to the spectacle, the renowned Kimono Butcher mesmerized the audience with a masterful beef-cutting demonstration. Moreover, this embodied the meticulous craftsmanship and dedication central to Japan’s culinary heritage.

Princess Muneera Al Rasheed, chairwoman of Fam Foods, expressed during her address: “Tonight marks more than the debut of halal-certified Kobe beef; it celebrates the deep culinary and cultural ties between Japan and Saudi Arabia. At Fam Foods, we are dedicated to blending innovation with tradition, redefining premium dining experiences in the Kingdom.”

Sanda Meat Center Export Expansion Consortium

Shinnosuke Murakami, president of the Sanda Meat Center Export Expansion Consortium, emphasized: “Kobe beef stands as the ultimate symbol of Japanese wagyu, globally esteemed for its exquisite flavor, rich aroma, and unmatched tenderness.”

“We are deeply grateful to His Royal Highness Faisal bin Bandar bin Sultan Al Saud, Her Princess Muneera Al Rasheed, and the Fam Foods team for their ongoing support in this partnership and providing us the opportunity to share this wonderful delicacy with the people of Saudi Arabia and the Arab world.”

As part of the event, Fam Foods revealed the upcoming launch of Hocho, a high-end restaurant specializing in Kobe and Wagyu cuisine, set to open in Via Riyadh. Finally, this new venture aims to revolutionize Japanese dining in Saudi Arabia, delivering a sophisticated culinary experience that highlights the artistry and excellence of Japanese beef.