Turki Alalshikh, Chairman of the General Entertainment Authority, has unveiled a new promotional video building anticipation for the seventh edition of Riyadh Season. The video previews a diverse program that includes international sporting events, concerts, theatrical and comedy performances, and entertainment and family experiences.
It takes viewers on a fast-paced journey beginning with their arrival in Riyadh before moving through several Riyadh Season destinations and the experiences they offer. Boulevard World features prominently, alongside scenes from tennis, boxing, and other sporting and entertainment activities.
Visitors at the Center
Rather than presenting the program as a conventional list of events, the video places visitors at the center of the Riyadh Season experience. It follows their journey between destinations, capturing the excitement and entertainment while highlighting the variety of options available to different audiences.
Boulevard World is presented as one of the season’s main attractions, alongside the international sporting competitions that have become a defining part of Riyadh Season’s program.
From Boxing to Six Kings Slam
The seventh edition will feature a broad range of sporting events, including boxing and wrestling bouts, UFC competitions, and the Six Kings Slam tennis tournament.
The program will also extend beyond sports, offering concerts, theatrical and comedy shows, family experiences, and activities for children.
Diverse Map of Destinations
Events will be held across several destinations, including Boulevard World, Boulevard City, The Groves, Via Riyadh, Al-Suwaidi Park, and Wonder Garden, along with Winter at Ad Diriyah and the Farmers’ Market.
The promotional video provides a glimpse of the scale of Riyadh Season 7, which brings together international sports, entertainment, music, theater, and family activities across a wide network of destinations in the Saudi capital.
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